Coinbase Partners with LA Clippers to Boost Fan Engagement at New Intuit Dome Arena

Coinbase just announced a new partnership with the Los Angeles Clippers. This deal makes Coinbase a key player for fan engagement at the Clippers' shiny new $2 billion arena, the Intuit Dome.

This partnership is set for multiple years. Fans can look forward to exclusive experiences, limited-edition merchandise, and unique digital and physical collectibles. However, the financial details of this deal haven’t been shared.

A Coinbase representative stated, “We aim to educate and engage the Clippers' fan base about blockchain technology and cryptocurrency. Our goal is to provide a fun and safe way for fans to explore these technologies and drive mainstream adoption.”

As part of this initiative, Coinbase will offer both new and existing users $5 in Bitcoin (BTC). Plus, fans who create a Coinbase account will enjoy benefits throughout the season.

You’ll see Coinbase branding prominently displayed inside the Intuit Dome. This marks the Clippers' first season in their new home.

The Clippers are no strangers to the crypto world. They previously played at Crypto.com Arena, sharing the space with the Lakers and the WNBA’s Sparks.

Coinbase also has sponsorship deals with the NBA and WNBA. Recently, they formed partnerships with other major sports leagues. Earlier this year, they inked a deal with the Canadian Football League and renewed their agreement with Bundesliga club Borussia Dortmund. They’re also a sponsor of the Golden State Warriors, a deal announced in October.

This eagerness to secure sponsorships reflects a growing trend in the intersection of cryptocurrency and sports branding. According to a September report from CoinGecko, new crypto sponsorship deals in major sports have surged by over 200% this year.

In a related note, artist Susan Kare, known for her work on the Apple Macintosh, is merging the digital and physical worlds once again. She’s previewing her new artwork collection, Esc Keys, at London’s Asprey Studio as part of Frieze London. It’s set to launch on the Asprey Studio website at the end of November.

In legal news, Shaquille O’Neal has agreed to compensate investors linked to his troubled Astrals NFT project. These investors allegedly purchased unregistered securities. According to a court filing, O’Neal and related Astrals entities would pay $11 million in monetary relief. This would help compensate members of a settlement class and cover legal fees. If the court approves, this could resolve O'Neal's NFT-related legal issues early.

Additionally, Grammy-winning musician Imogen Heap has teamed up with an “ethically-trained” AI music platform called Jen. Together, they’re launching two AI models based on her music and voice. The AI tool, StyleFilter, has been trained with Heap’s permission on her new singles “What Have You Done To Me” and “Last Night of an Empire.” This tool allows users to apply Heap’s unique style to their own music using AI prompts. They can adjust a dial to determine how much of her vibe is in the final composition.