Tensor Launches Vector.fun: A New Social Trading App for Meme Coin Enthusiasts

With the growing buzz around meme coins, Tensor, a leading Solana NFT marketplace, is launching something new: Vector.fun.

This project is all about blending trading with social interaction in one easy-to-use mobile app.

Tensor is targeting Gen-Z, aiming to make meme coin trading more accessible for everyone. As co-founder Ilja Moisejevs put it on X, they want to help “normies” get involved. The founders believe that trading and crypto are naturally social activities. They want to create a shareable experience that really emphasizes community trading.

“It’s a new way to trade. It’s internet finance in every pocket. It’s how your normie friend gets into crypto. It’s the #1 app in the app store in 2025. Or it’s a total flop, and I’ll be out of a job. We’ll see,” Ilja said on X.

Co-founder Richard Wu explained that the idea for this project came from a need to address NFT fatigue. They’ve spent the last eight months developing it, which has been a challenging journey.

“I’ve probably had one weekend off since TGE. One of our business development guys retrained as a project manager to help with the workload. People worked 20-hour days. Engineers even slept in the office. We had hundreds of feedback calls and thousands of pull requests. If you think Tensor was built quickly, let me tell you, this new project is ten times more feature-rich and was built ten times faster. The team was fully committed,” Ilja shared on X.

Earlier this week, they opened early access to their waitlist. Due to high demand, they had to pause sign-ups, which is a good sign. Those who signed up will get access in the coming weeks. NFT holders can verify ownership on Discord.

In 2023, Tensor became a strong player in the Solana NFT market. But as they roll out this trading terminal, it remains to be seen if they can maintain that success in a competitive landscape.

Meme coin trading has seen a surge over the past year, mainly because of Pump.fun, which allows users to create tokens easily and affordably. Some tokens, like Peanut the Squirrel (PNUT) and Goatseus Maximum (GOAT), have even reached impressive market caps, delivering significant returns to early investors.

However, most meme coins tend to fade quickly. History shows similar trends in the SocialFi space.

In late 2024, SocialFi platforms like Farcaster, Lens, and Friend.Tech experienced a significant drop in user activity. Farcaster, focused on user privacy and data control, saw daily active users fall from 67,000 in July to 34,000 in October, despite securing $150 million in funding earlier this year.

Friend.Tech also faced revenue declines. Initially generating over $4 million in fees in September 2023, the developers relinquished control of its smart contract. Now, they can’t make changes or claim ownership. By June, the project stopped generating revenue altogether.

These challenges highlight the difficulties in keeping user interest high in the SocialFi sector, even with significant investments and early excitement. Still, the current meme coin craze offers a great opportunity for Vector.fun to launch, testing the community's readiness for SocialFi.