Valhalla Partners with Dubai's Mall of the Emirates to Boost Global Outreach in Crypto-Friendly UAE

Valhalla, the play-to-earn MMORPG from Floki, just announced an exciting partnership in the UAE. On November 13, 2024, they revealed their collaboration with Dubai’s Mall of the Emirates. This marks a big step in their global outreach efforts.

As part of this partnership, Valhalla’s branding will be showcased on 93 screens throughout the mall. The campaign kicks off on November 15 and runs until December 12.

The Mall of the Emirates is one of the world’s top shopping destinations. Since opening in 2005, it has become a landmark, attracting millions of visitors each year. With around 111,500 people visiting daily, it’s a prime spot for Valhalla to connect with a diverse audience.

Located on Sheikh Zayed Road, the mall's strategic location enhances its appeal. It provides a great opportunity for Valhalla to engage both local residents and international tourists.

Spanning 255,489 square meters, the mall features over 630 retail outlets, including 80 luxury stores and 250 flagship stores. It also hosts popular attractions like Ski Dubai, an indoor ski resort, and VOX Cinemas. Plus, with more than 100 dining options, it’s a favorite destination for both locals and tourists.

Valhalla is expanding its presence in the UAE, a key market for cryptocurrency adoption. Despite its smaller population, the UAE is the third-largest crypto economy in the MENA region. It recorded $34 billion in crypto transactions from July 2023 to June 2024. That’s a remarkable 42% year-on-year growth, far exceeding the MENA average of 11.7%, according to Chainalysis.

Dubai’s rapid growth as a crypto hub is supported by initiatives like the Dubai International Financial Centre (DIFC) and the Virtual Asset Regulatory Authority (VARA). These organizations provide a friendly regulatory environment for crypto. This has attracted major players and startups, reinforcing Dubai’s status as a global crypto leader. Valhalla’s campaign at the Mall of the Emirates fits perfectly with this momentum.

This campaign follows Floki’s recent marketing initiative at Wafi Mall in Dubai, which runs from November 8 to December 5. Their branding is featured on 18 digital screens there. Together, these efforts are part of Floki’s strategy to establish a strong presence in the Dubai crypto scene.

Vallhalla is a blockchain-based MMORPG inspired by Norse mythology. Players can discover, tame, and battle creatures called ‘veras.’ The game features a player-driven economy and a unique hexagonal battlefield designed for dynamic combat. For more details, you can visit the website.

Floki is known as the people's cryptocurrency and serves as the utility token within the Floki ecosystem. With a focus on community, utility, and strategic marketing, Floki aims to become the most recognized cryptocurrency worldwide. With over 490,000 holders globally, Floki has built a strong brand presence. You can learn more here.